According to russian.rt reported on April 22, according to “Такском” statistics, the average price of disposable vapes in Russia increased by 18% in 2024, about 1,300 rubles ($13.85), and sales dropped by 31% compared with last year (2023). %.
In addition, the average price of cigarettes in 2024 will be 202 rubles ($2.15). “The average price increased by 10%, sales fell by 2%”; the average price of heated tobacco products was about 1,000 rubles ($10.65), sales fell by 1%; the average price of tobacco heating sticks was 222 rubles ($2.36) ), “prices increased by 9% and sales increased by 1%.”
Sultan Hamzaev, a deputy to the Russian State Duma, said Russia passed a “large number of anti-smoking laws” last year.
“Practice has proven that these laws are necessary and effective. That is, we have a complete ban on advertising and everything must be closed, not in shop windows like classic tobacco.”
Additionally, he added, affordability of nicotine content products is always a negative factor. “Therefore, rising prices are the right trend, and this process must be continuous and reasonable, and it must be done.”
Faced with this trend, Guutuu vapes, as a much-watched brand, need to formulate corresponding development strategies.
First of all, Guutuu vapes can learn from the anti-smoking laws passed by Russia. The laws ban advertising of vapes and require the products to be closed in store windows, imposing similar restrictions as traditional tobacco. Guutuu vapes can actively comply with these regulations to demonstrate their concern for public health and maintain a good cooperative relationship with regulatory agencies.
Secondly, Guutuu vapes can establish their competitive advantage in the market by providing quality-assured and safe products. As prices rise, consumers pay more attention to the cost performance and quality of products. Guutuu vapes can strengthen product research and development and quality control to ensure that their products meet high standards in terms of performance and safety. This will help enhance consumers’ trust and loyalty to the Guutuu brand.
In addition, Guutuu vapes can seek cooperation with relevant organizations. The increasing awareness of quitting smoking and concerns about health have led more and more smokers to seek ways to quit smoking. Guutuu vapes can cooperate with professional institutions to jointly carry out research and publicity activities to prove their effectiveness and safety as a smoking cessation tool. This will establish a professional image for Guutuu vapes in the market and attract more potential consumers.
In addition, Guutuu vapes can explore different market positioning and product strategies. For example, they can launch customized products to target specific groups, such as young ex-smokers or female ex-smokers. By understanding the needs and preferences of different consumer groups, Guutuu vapes can provide more attractive products and services and differentiate themselves from competitors.
Finally, Guutuu vapes should continue to pay attention to market trends and consumer feedback. The market environment is constantly changing and consumer needs are constantly evolving. Guutuu vapes need to remain flexible and adjust their strategies and product portfolio in a timely manner to adapt to market changes and meet consumer needs.
All in all, facing the trend of rising prices in the Russian vape market, Guutuu vapes can formulate development strategies by complying with regulations, providing high-quality products, cooperating with professional institutions, exploring different market positioning and continuing to pay attention to market dynamics. This will help Guutuu vapes remain competitive in the highly competitive market and win the recognition and support of consumers.
Tags: Russian vape prices increase，The future trend of Russian vapes，Guutuu vape