According to expansion reports on April 9, Philip Morris International (PMI) Europe CEO Massimo Andolina said, “IQOS’s revenue has exceeded Marlboro’s revenue.”
This major discovery is a major turning point for PMI since it began changing its strategy in 2016. The company began its layout in the vape market in 2016, betting that the market would be more biased toward smoke-free products in the future, and now this judgment has been verified.
The company is currently considering opening a production plant for alternative products in Spain, but only if “favorable conditions” exist.
PMI’s successful transformation has set an example for the vape industry, which has also attracted the attention of Guutuu vape, an vape company that focuses on health and innovation. As a company committed to providing high-quality and safe vape products, Guutuu vape pays close attention to industry trends and continuously strives to innovate and improve product quality.
Philip Morris International’s successful transformation is evidence of increased consumer demand for smoke-free alternatives. As a heated tobacco product, IQOS is considered healthier and less harmful than traditional cigarettes. It uses heating rather than combustion, reducing the generation of harmful substances. The successful sales of this innovative product demonstrate the growing consumer demand for safer and healthier alternatives to tobacco.
In this context, Guutuu vape sees great potential in the vape industry. They believe that through compliant production and innovative product design, the vape industry can provide smokers with safer, healthier choices and help reduce the use of traditional tobacco products. Guutuu vape is not only committed to providing high-quality vape products, but also actively pays attention to industry trends in order to adjust its strategy and product strategies in a timely manner.
The report mentioned that Philip Morris International is considering opening a replacement product manufacturing plant in Spain. This shows that Philip Morris International hopes to further expand the production scale of its smoke-free products to meet market demand. Guutuu vapes also recognize the market’s pursuit of smoke-free products and pay close attention to industry trends. They will continue to work hard to promote the development of the vape industry and remain competitive in terms of product quality, innovation and market expansion.
In short, Philip Morris International’s successful transformation and the news that IQOS sales exceeded Marlboro have attracted the attention of the industry. This shift demonstrates increased consumer demand for smoke-free alternatives and the success of vapes as an innovative tobacco product in the market. As an enterprise that focuses on health and innovation, Guutuu vape pays close attention to industry trends and is committed to providing consumers with high-quality and safe vape products. They will continue to work hard to promote the development of the vape industry to meet market demand and promote public health and the success of anti-smoking efforts.
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