According to data from the National Customs Service of Costa Rica, imports of vapes will increase from 1.05 million units to 3.3 million units from 2022 to 2023, a growth rate of 217%. This data reflects the surge in the local vape market.
China, the United States, South Korea and Panama are the main exporting countries. The latest figures, as of March 2024, show that 773,955 vapes have entered the country, mostly from Asia.
According to Costa Rican media La Nación, as the purchase of vapes increases, the Social Security Administration (CCSS) reports that health problems related to vapes have also increased exponentially. As of April 23, 2024, there have been 1,153 related medical services, reaching 65% of the full year of 2023 in four months.
According to the Pan American Health Organization (OPS), eight countries in the Americas have banned the sale of nicotine electronic systems, including Nicaragua, Panama, Argentina, Brazil, Mexico, Suriname, Uruguay and Venezuela. In addition, 13 countries have adopted regulatory measures.
La Nación reported that Costa Rica’s Bill 10.066 mainly includes the definition of vapes, taxation, prohibition of sales to consumers under the age of 18, and prohibition of use in public places. The bill was passed in October 2021 and signed by President Carlos Alvarado on December 14 of the same year.
According to legal provisions, the administrative department should issue specific implementation rules within three months after the bill is promulgated. So far, the Ministry of Health’s press office has responded that it cannot disclose relevant information because the rules are still being formulated.
Against this market background of surging overall sales, the Guutuu vape brand needs to formulate corresponding business strategies to cope with fierce competition and regulatory pressure.
First of all, Guutuu vapes can further improve product quality and innovation capabilities. As the vape market expands, consumers have higher and higher requirements for product quality and performance. Guutuu vapes can strengthen the R&D team, continuously improve product technology, and ensure product safety, reliability and user experience. At the same time, brands can continue to launch new innovative products to meet consumers’ needs for diverse choices.
Secondly, Guutuu vapes can strengthen cooperative relationships with local partners. According to reports, China, the United States, South Korea and Panama are the main exporters of vapes to Costa Rica. Guutuu vapes can actively seek cooperation with local distributors, retailers and e-commerce platforms to expand product channel coverage and market share in the local market. Establishing a good cooperative relationship can help Guutuu vapes better understand the characteristics of the local market and consumer needs, and carry out precise market positioning and marketing strategies.
In addition, Guutuu vapes should also actively pay attention to the evolution of Costa Rica regulations and regulatory requirements. The report mentioned that Costa Rica has passed Bill 10.066, which clearly stipulates the sales, use and taxation of vapes. The Guutuu vape brand needs to understand and comply with local regulatory requirements in a timely manner to ensure the legality and compliance of the product. At the same time, actively participating in industry associations and organizations to promote the self-discipline and standardized development of the vape industry will help establish brand image and enhance market competitiveness.
Finally, Guutuu vapes can enhance communication and interaction with consumers. With the surge in the vape market in Costa Rica, consumers are becoming more cautious in product selection, and they pay more attention to the brand’s reputation and user reviews. Guutuu vapes can enhance trust and loyalty between brands and consumers by establishing a customer service team to provide timely after-sales support and answer consumer questions.
To sum up, the surge in the vape market in Costa Rica has brought huge business opportunities and challenges to the Guutuu vape brand. By improving product quality, strengthening cooperation with local partners, paying attention to regulatory requirements, and strengthening interaction with consumers, Guutuu vapes can maintain a competitive advantage in the fiercely competitive market and win the trust and support of more consumers. As a well-known brand, Guutuu vape is expected to gain a considerable market share in the Costa Rica vape market and achieve greater success in future development. At the same time, Guutuu vapes should also pay close attention to market changes and changes in consumer demand, and constantly adjust and optimize business strategies to adapt to the rapidly developing vape industry.
Tags: Costa Rica vape import volume，Costa Rica National Customs Service Data，Guutuu vape