In November 2024, China’s e-cigarette exports were about US$930 million, and the Southeast Asian market fluctuated and declined, while the demand in regional markets such as Central Europe and Latin America showed a rising trend.
Specifically, data updated by the General Administration of Customs of China showed that China’s e-cigarette exports totaled about US$930 million in November, a month-on-month increase of 4.7% and a year-on-year decrease of 1.2%; the export volume was about 22,000 tons, a month-on-month increase of 6.37% and a year-on-year increase of 0.37%. In terms of export markets, the United States continued to lead, ranking first with US$327 million, accounting for 35.20% of the world’s share, and achieved double-digit growth both year-on-year and month-on-month. The United Kingdom and Germany ranked second and third respectively, among which exports to Germany increased by 14.58% month-on-month and 43.44% year-on-year, rising from fourth place in October to third place, becoming the largest e-cigarette market in the European Union.
However, the Southeast Asian market has fluctuated and declined. Data show that exports to Malaysia fell by 16.84% month-on-month. Although it increased by 16% year-on-year, the overall performance was not as expected. This may be related to the market environment, policy changes or changes in consumer demand in the region.
At the same time, market demand in regions such as Central Europe and Latin America is on the rise. Although the specific data is not listed in detail, it can be inferred from the growth of overall export volume and the performance of some markets that the demand for e-cigarettes in these regions is gradually increasing. In particular, the strong growth in market demand represented by Germany in Central Europe shows that the acceptance and recognition of e-cigarette products in the region is constantly increasing.
First, in response to the fluctuation and decline in the Southeast Asian market, GUUTUU needs to deeply analyze the specific reasons for the market decline, which may be caused by factors such as the economic environment, policy changes, changes in consumer demand or intensified competition. Based on these analyses, GUUTUU can adjust its marketing strategy in the Southeast Asian market, such as optimizing product pricing, improving product quality, strengthening brand promotion or expanding new sales channels to enhance market competitiveness. At the same time, GUUTUU can also consider establishing a closer cooperative relationship with local companies to jointly cope with market challenges.
Secondly, for the rise of market demand in regions such as Central Europe and Latin America, GUUTUU should seize this opportunity and actively expand these markets. Through market research, we can understand the needs and preferences of local consumers and launch customized products and services that meet the needs of the local market. In addition, GUUTUU can also strengthen cooperation with local e-commerce platforms, take advantage of their resources and channels, and quickly enter and occupy the market. In terms of logistics, we can also consider establishing or optimizing a cross-border logistics system to shorten transportation time and improve customer satisfaction.
In summary, GUUTUU’s strategy for responding to market changes should be flexible and changeable, not only to cope with the challenges of the Southeast Asian market, but also to seize opportunities in regional markets such as Central Europe and Latin America. By deeply analyzing the market, optimizing marketing strategies, and strengthening cooperation and innovation, GUUTUU is expected to maintain its competitive advantage and achieve sustainable development in a changing market environment.
Tags: The e-cigarette market in Southeast Asia is declining, while the demand in Central Europe, Latin America and other regions is rising，Guutuu vape