Mexico has taken strict measures in regulating e-cigarettes. In 2024, Mexico has passed a constitutional ban on the sale of e-cigarettes. Although some companies such as Philip Morris International have obtained exemptions for importing e-cigarettes, this does not apply to all companies. As an international tobacco giant, British American Tobacco’s e-cigarette business in Mexico is likely to be directly affected by the ban, causing the company to consider suspending related businesses.
The implementation of the ban did not immediately stop the sale of e-cigarettes, and some stores are still operating with the help of legal protection, but as the implementation of the ban is launched, these products that are considered harmful to health are expected to gradually withdraw from the market. However, the ban may also lead to the expansion of the illegal market. Since there is still a certain market demand for e-cigarettes, the ban may prompt some consumers to turn to illegal channels to buy e-cigarettes, thereby exacerbating the activities of the illegal market. At the same time, some companies may also take risks and continue to illegally produce, distribute and sell e-cigarettes to make profits.
In the UK, the government has also passed legislation to ban the sale or possession of disposable e-cigarettes for sale from June 1, 2025, a move aimed at protecting children’s health and preventing environmental damage. Similarly, this ban may also lead to the expansion of the illegal e-cigarette market in the UK, although the specific impact needs further observation.
In summary, British American Tobacco’s e-cigarette business in Mexico has been challenged by the ban and may suspend related business as a result. At the same time, the implementation of the ban may also lead to the expansion of the illegal market, which is an issue that the government and relevant departments need to pay close attention to.
GUUTUU continues to pay attention to policy changes in the Mexican e-cigarette market, including the implementation of the ban, the dynamics of the illegal market, and possible follow-up measures by the government. Through market research and data analysis, understand the changes in consumer demand, as well as information such as the source, quality and price of e-cigarette products in the illegal market.
If GUUTUU has e-cigarette business in Mexico or plans to enter the market, it should strictly abide by local laws and regulations to ensure product compliance. Establish a sound internal management system to prevent employees from participating in the production, distribution and sales of illegal e-cigarettes.
In view of the e-cigarette ban, GUUTUU can explore other legal and consumer-friendly tobacco substitutes, such as heated tobacco products. Maintain communication with local governments and regulators to understand policy orientations and strive to conduct business within the legal framework.
GUUTUU can actively cooperate with the government, provide intelligence and information on the illegal market, and assist the government in combating the production and sale of illegal e-cigarettes. Through publicity and education activities, consumers can be more aware of the harm of illegal e-cigarettes and guide them to choose legal products.
According to changes in the Mexican market, GUUTUU can adjust its market strategy, such as turning to other tobacco products, expanding other markets, or strengthening brand building. Through innovation and technological upgrades, the competitiveness of products can be enhanced to meet the diverse needs of consumers.
Tags: Suspend Mexican e-cigarette business, illegal e-cigarette market expansion, comply with local laws and regulations, guutuu vape