According to reports on September 19, although the Philippines has a clear ban on the sale and distribution of various tobacco products, especially vapes, in or around schools, recent research shows that many retailers do not comply with this regulation. Repeated illegal operations have triggered an vape “pandemic” that may hit the country’s teenagers.

In order to protect young people from the temptation to smoke and use all types of tobacco products, and to reduce and completely prohibit the sale of tobacco products to minors, the Philippines has issued regulations prohibiting the sale, display, and promotion of vapes and heated tobacco products in or around schools. Regulation. Despite these measures, recent research reveals that adolescents remain a target market for tobacco products. Research from December 2022 to January 2023 revealed there were more than 2,000 points selling tobacco products within 100 meters of at least 276 schools. Among them, vapes can be easily found mainly in convenience stores and vape shops.

Data from the Philippine Pediatric Society shows that 11% of students aged 10 to 15 have tried vapes. The Department of Education (DepEd) said that 6.7% of students in grades 7 to 9 have tried and are currently using vapes. The main reasons for smoking are ease of access (32%), variety of flavors (22%) and belief that vapes are safer than cigarettes (17%).

The situation raises deep concerns that some companies in the vape market are using cunning marketing strategies to get Filipino teenagers addicted to nicotine, thereby threatening their health.

The Philippine Children’s Rights and Health Protection Agency calls on the Ministry of Education and the University Education Commission to issue vape sales guidelines, prohibit the sale of these products within 200 meters of schools and their vicinity, and set up multiple youth activity centers, including primary schools, junior and senior high schools, Colleges, universities and accommodation areas, as well as facilities for recreational activities for under 18s. Strict enforcement of policies banning the sale and promotion of tobacco products in and around schools can protect the well-being of Filipino youth and reduce tobacco-related death and disease rates.

In this context, GUUTUU vapes, as a responsible company, actively take various measures to avoid the contact and use of teenagers in the production and sales of vapes. The measures are as follows:

Advertising and publicity: GUUTUU vapes resolutely abide by relevant laws and regulations, strictly follow the principle of targeting adults in advertising and publicity, and do not make any publicity aimed at teenagers.

Retail control: GUUTUU vapes work with retailers to require them to comply with age restrictions, ensure that vape products are only sold to adults, and conduct effective age verification.

Product packaging design: The product packaging design of GUUTUU vapes is simple and mature, and avoids using colors and images that attract teenagers to reduce their interest and curiosity.

Family education: GUUTUU vapes attach great importance to family education and help parents and educators strengthen their understanding and prevention of youth smoking problems by providing relevant health education materials and resources.

In conclusion:

The issue of vapes among teenagers in the Philippines has aroused social concern, and relevant agencies have called on the government to issue guidelines for the sale of vape products to protect the health of teenagers. In this context, GUUTUU vapes actively pay attention to the health issues of teenagers and take various measures in the production and sales links to prevent teenagers from coming into contact with and using vape products. GUUTUU vapes strictly abide by regulations and are committed to protecting the health of teenagers through compliant advertising and publicity, retail control, product packaging design and family education. Teenagers are the future of society, and we should work together to ensure that they stay away from harmful substances and grow up healthily. Only through the cooperation of governments, businesses, families and schools can we effectively solve the problem of youth vapes and create a healthy and safe environment for them.

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